Global Journal Of Management And Research -Myassignmenthelp.Com

Question: Discuss About The Global Journal Of Management And Research? Answer: Introduction Intercultural communication deals with exchange of information between organisations located in different countries with different cultural backgrounds. It includes both verbal and non-verbal communication. In this report, various models used to understand different cultures are described with the implications and importance of intercultural communication for managers and entrepreneurs. Intercultural Communication According to Sir Edward Burnett Tylor, Culture is the sum total of knowledge, belief, morals, laws, customs, art and habits which an individual acquires as a member of society(Samovar et al., 2012). Today cultures of different countries are greatly impacted due to Globalisation. Globalisation has brought about an increase in the level of interaction taking place between people who come from different national, ethical, cultural and religious backgrounds. Intercultural communication has now become a subject of study especially after the subject has gained attention from various scholars across the globe. Intercultural communication in its simplest form means receiving as well as sending pieces of information across sundry cultures, which can also be in different languages(Arent, 2009). Understanding cultural diversity is the key to effective intercultural Communication. In order to understand intercultural communication there are four widely used models: Hofstedes five value dimensions: A Dutch researcher better known as Geert Hofstede identified 5 different dimensions of important cultural values. These 5 dimensions include Masculinity and femininity dimension Collectivism and Individualism dimension Avoidance of uncertainty dimension Distance Power Dimension According to this model, moving towards individualism from collectivism societies become more self-centred. Power distance suggests the level of acceptance in a culture for unequal power distance. Uncertainty avoidance measures the true extent up to which any society avoids indeterminate or largely vague situations. Masculinity-femininity examines that on a spectrum ranging from Masculine to feminine where does the dominant values of a society fall. Finally the long term orientation deals with a societys consideration for virtues. Edward T Hall who is a renowned American anthropologist, once proposed a High and Low context model after researching the cultures of the US, France, Germany and Japan. According to his research context of message is important than the message itself. In low context countries communication is direct and frank whereas in high context countries meaning in the message is conveyed indirectly by careful selection of words. GLOBE: Robert House conducted a research which focuses on gaining an understanding about the influence that culture has on various leadership processes. This led to development of a theory which is better known as Global Leadership and Organisational Behaviour Effectiveness (GLOBE). GLOBE Model is similar to Hofstedes value model but GLOBE approach is focused more on management and leadership studies(Nardon Steers, 2009). Importance of Intercultural Communication The adage World is shrinking is a reality now. With the advent of World Wide Web even the small businesses are doing business across geographical boundaries. In order to excel in workplace and reap benefits of globalisation every manager should understand the nuances of intercultural communication. Growing importance of cross cultural communication has made this a topic of great interest. Negotiation: Another point of interest in study of intercultural communication is Negotiation styles. Negotiation styles of different countries are as different as their cultures, and for a successful negotiation effective intercultural communication is a prerequisite. Intercultural negotiation involves discussions about common and conflicting interest among the organisations with different cultural backgrounds. In order to carryout successful negotiations a cultural study based on Hofstedes value dimensions can prove beneficial(Zhang Zhou, 2008). Business Expansion: For businesses that try to gain a competitive advantage in domestic as well as international markets, understanding the impact of globalisation on intercultural communication is of prime importance. Businesses which can effectively communicate inter culturally will find it easier to prove the superiority of their product in global market. Tie ups with foreign business partners is another way business expansion, success of which is dependent on an organisations preparedness as a intercultural communicator(Kei Yazdanifard, 2015). Customization: In order to establish a product or service in a different country it is beneficial to customize their specific needs. Intercultural communication plays important role in appropriately tailoring the product or service to suit the cultural norms of that particular country. Additionally, during marketing and promotion activities ineffective intercultural communication can offend, confuse or send wrong message to consumers(Papa, 2017). Personal reflection of intercultural communication I have rarely been a part of intercultural communication however I wish to travel to various places and become a part of multinational organizations. Therefore, I understand the importance of inter cultural communication. Hence I chose this subject to get a deeper insight upon the same. Intercultural communication requires a brief understanding of the foreign language and culture. More so, I believe, Intercultural communication is a source of learning new things. I have always been fascinated by learning foreign languages and cultures. Last reason behind selecting this topic was that the increasing globalization and the use of social media has made it plausible for people across the world to remain connected with each other. Through this I have made many friends across various social media platforms and from my experience, my communication with them has always helped me learn more and experience a different world altogether. Application of Intercultural Communication Opportunities offered by Globalisation: Multinational companies are increasingly expanding their operations to other countries of the world. Small entrepreneurs are also investing and competing in global marketplaces. Therefore, there is a need for managers and entrepreneurs to develop frameworks for negotiating, managing and communicating across cultures(Okoro, 2013). Developing a workplace Culture: In an era where a workplace comprises of both natives and expatriates from all over the world the focus of Managers and Entrepreneurs should focus on developing a universally accepted culture. Preparing for Leadership Roles: To be Successful in future leadership roles it is imperative for todays managers to be adept at leading and managing people from different cultural backgrounds. It is important to understand here that as the workforce becomes multicultural the internal organisational communication should take note of intercultural elements. For a leader it is important that he/she is being understood and is able to make people understand what is expected of them and this should happen across cultural boundaries. Multicultural team management: Global demand for qualified and diverse workforce has risen with the advent of globalisation. As the reliance of organisational success over multicultural teams has increased the need to develop communication processes to enable smooth functioning of multicultural teams(Congden et al., 2009). Overseas Project Management: Intercultural communication finds its application in managing overseas projects. Success of such projects depends largely on how well the manager is able to lead a team which has a different work culture from the work culture of his/her own organisation. Conclusion There is no denying the fact that Globalisation has changed the way organisations do business. It has impacted every business function from marketing to human resource management. Intercultural or cross cultural communication has made its place in organisational communication practices. Given its implication for managers and entrepreneurs, organisations should focus on developing culturally competent workforce by imparting training on intercultural communication. References Arent, R., 2009. Bridging the Cross-Cultural Gap. University of Michigan Press. Congden, S.W., Matveev, A.V. Desplaces, D.E., 2009. Cross-cultural Communication and Multicultural Team Performance: A German and American comparision. Journal of Comparative International Management, 12(2), pp.73-89. Kei, S.S. Yazdanifard, R., 2015. The Significance of Intercultural Communication for Businesses and the Obstacles that Managers should Overcome in Achieving Effective Intercultural Communication. Global Journal of Management and Business Research: A Administration and Management, 15(4). Nardon, L. Steers, R.M., 2009. Cambridge Handbook of Culture, Organizations, and Work. Cambridge University Press. Okoro, E., 2013. International Organizations and Operations:An Analysis of Cross-Cultural Communication Effectiveness and Management Orientation. Journal of Business Management, 1(1), pp.1-13. Papa, N., 2017. Importance of Cross Cultural Communication in Business. [Online] Available at: https://bizfluent.com/about-6710853-importance-cross-cultural-communication-business.html [Accessed 18 January 2018]. Samovar, L.A., Porter, R.E. Mcdaniel, E.R., 2012. Intercultural Communication: A Reader. Boston: Wadsworth. Zhang, T. Zhou, H., 2008. The Significance of Cross-cultural Communication in International Business Negotiation. International Journal of Business and Management , 3(2), pp.103-09.